Pattern Recognition is a novel by the American-Canadian science fiction writer William Gibson published in 2003. Set in August and September 2002, the story follows Cayce Pollard, a 32-year-old marketing consultant who has a psychological sensitivity to corporate symbols. The action takes place in London, Tokyo, and Moscow as Cayce judges the effectiveness of a proposed corporate symbol and is hired to find the creators of film clips anonymously posted to the internet.

Source · Wikipedia CC BY-SA 4.0

Placement